Accessibility law, for websites.
Website accessibility stopped being only good practice in two big markets. In the EU, the European Accessibility Act has applied to online shops since June 2025. In the US, the deadlines for public-sector websites moved in 2026 — later, but not away. Here is who is affected and where to start.
- Published
- 22 October 2026
- From
- Kramiva
01
The European Accessibility Act
The European Accessibility Act has applied since 28 June 2025. It sets common accessibility requirements for a list of products and services that includes e-commerce, banking, e-books, passenger transport services, phones and computers. In practice, an online shop selling to consumers in the EU is in scope unless an exemption applies.
The main exemption is for microenterprises providing services — businesses with fewer than 10 employees and an annual turnover or balance sheet of no more than 2 million euros (Article 4(5) of the Directive). Each EU country has written the Act into its own law and enforces it through national authorities, so details such as penalties vary by country.
02
The US public-sector rule
In 2024 the US Department of Justice adopted a rule requiring state and local government websites and apps to meet WCAG 2.1 level AA. On 20 April 2026 it extended the compliance dates by a year: to 26 April 2027 for entities serving 50,000 people or more, and to 26 April 2028 for smaller entities and special districts.
The extension changes the dates, not the obligation — the Department says the existing duty to make online services accessible continues. The rule applies to public entities; it does not set a technical standard for private businesses.
03
What to fix first
These problems are common, affect many users, and are usually quick to fix.
- Every function works with a keyboard alone, with a visible focus indicator
- Images that carry meaning have text alternatives; decorative ones are hidden from screen readers
- Text and controls have enough colour contrast
- Every form field has a label, and errors say what went wrong and how to fix it
- Pages use real headings in order, so they can be navigated by structure
- Video has captions, and nothing flashes or moves without a way to stop it
- The checkout or inquiry flow is tested end to end with a screen reader
04
How to check
Automated checkers find some problems quickly, but not all of them — they cannot tell whether alternative text is meaningful or whether a checkout makes sense when heard rather than seen. Combine an automated scan with a manual pass using only the keyboard, and with a screen reader on your most important journey.
WCAG, the international web accessibility standard published by the W3C, is the practical yardstick: the US rule names WCAG 2.1 AA directly, and it is what accessibility audits are measured against.
Related services
Sources
- A new era for inclusion begins: the EAA enters into force — AccessibleEU (European Commission), 27 June 2025
- European Accessibility Act — European Commission
- Directive (EU) 2019/882 on the accessibility requirements for products and services — EUR-Lex
- Extension of compliance dates: accessibility of web information and services of state and local government entities — Federal Register (US Department of Justice), 20 April 2026
- Fact sheet: new rule on the accessibility of web content and mobile apps — ADA.gov
Accessed 22 October 2026. Kramiva is not affiliated with these publishers.
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